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Harris Bank Takes to the Skies: Corporate Mascot Roars to Life!

Hubert the Lion Balloon (Harris Bank)

Brand reinforcement is an important part of advertising in today’s over-saturated marketing arena. Harris Bank took some big steps to promote their brand with a 30-foot replica of their company mascot—Hubert the Lion. Hubert made his debut as a giant helium balloon on March 15, 2008 at the Chicago St. Patrick’s Day Parade, where he […]

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