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Detroit Red Wings "Al the Octopus"

Red Wings Octopus, Descending onto the Ice

If you’re a Red Wings fan, you’re probably aware of Al the Octopus and the long-standing tradition of octopi attendance at Wings games. If you were at the first Red Wings vs. Nashville Predators playoffs game, then you also know about the cool new way that Al is showing his support About a month ago, […]

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Harris Bank Takes to the Skies: Corporate Mascot Roars to Life!

Hubert the Lion Balloon (Harris Bank)

Brand reinforcement is an important part of advertising in today’s over-saturated marketing arena. Harris Bank took some big steps to promote their brand with a 30-foot replica of their company mascot—Hubert the Lion. Hubert made his debut as a giant helium balloon on March 15, 2008 at the Chicago St. Patrick’s Day Parade, where he […]

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