Quebec City’s annual winter festival, or Carnaval de Québec, has been a cultural fixture in the region since 1955. The festival is a rich cornucopia of activity, including winter sports, snow sculptures, and activities based on the traditional Québec lifestyle, such as canoe races and dogsled races. The Québec Winter Carnival is the largest winter carnival […]
NEW! Ziggy Balloon in Pro Football Parade
Everyone’s favorite underdog took a break from his usual gig in your Sunday paper to appear in the Pro Football Hall of Fame Enshrinement Festival Timken Grand Parade. The giant Ziggy balloon was built by Dynamic Displays and completed his maiden flight in the 2009 event, garnering enthusiastic reviews. Ziggy’s creator, Tom Wilson (pictured waving […]
Harris Bank Takes to the Skies: Corporate Mascot Roars to Life!
Brand reinforcement is an important part of advertising in today’s over-saturated marketing arena. Harris Bank took some big steps to promote their brand with a 30-foot replica of their company mascot—Hubert the Lion. Hubert made his debut as a giant helium balloon on March 15, 2008 at the Chicago St. Patrick’s Day Parade, where he […]
Every Parade Day Is A Good Day
Parades are such exciting events. Throngs of people suddenly turn up on the downtown city streets, toting lawn chairs and small children, all anticipating the same thing–the magic and excitement of the parade experience. You can feel the anticipation in the morning air as step-off approaches… the floats are lining up, the bands tuning up, […]
Forecast: Festive with a Strong Chance of Parades
It’s that time of year again—we’re a month away from Thanksgiving, and parade and event coordinators everywhere are starting to remember the pressure from last year. Thanksgiving Day is the single most popular day for parades in the States, as many of America’s cities seek to usher in the holiday season with some degree of […]