Gentle Giants: Inflatables & The Event Industry

Giant inflatables can create an especially big impression at trade shows and conventions, as BlackBerry recently proved.

Dynamic Displays created several huge replicas of a couple of their recent handheld product models for indoor and outdoor display. Giant product replicas have been proven to reinforce brand recognition in the minds of passing consumers—besides that, they're just fun to look at.

Labels: blackberry, cold-air inflatables, product replica, trade show

If you're a Red Wings fan, you're probably aware of Al the Octopus and the long-standing tradition of octopi attendance at Wings games. If you were at the first Red Wings vs. Nashville Predators playoffs game, then you also know about the cool new way that Al is showing his support

About a month ago, Dynamic Displays rushed a huge purple octopus through the production line. Within a couple weeks, the Red Wings' mascot took on a new shape--an inflatable one. Al the Inflatable Octopus demonstrates one of the many creative uses for inflatable products.

At the game, the inflatable octopus sank from the score boards and slowing raised his tentacles to the crowd before descending to the ice, grinning all the while. I guess he was glad to be there. And why not? His team won.

Pretty cool, huh?









Got a mascot? There are a lot of fun ways that you can increase their visibility.

www.fabulousinflatables.com

Labels: al the octopus, cold-air inflatables, hockey, inflatable mascot, octopus, red wings

Brand reinforcement is an important part of advertising in today's over-saturated marketing arena.

Harris Bank took some big steps to promote their brand with a 30-foot replica of their company mascot—Hubert the Lion.

Hubert made his debut as a giant helium balloon on March 15, 2008 at the Chicago St. Patrick's Day Parade, where he performed proudly for thousands of Chicago residents and visitors. The Chicago St. Patrick's Day Parade is also broadcast live on national television.

Inflatable mascots are a great way to increase brand awareness. In addition to the giant helium variety, Dynamic Displays also produces custom cold-air rooftops and inflatable costumes.

www.fabulousinflatables.com

Labels: corporate mascots, harris bank, helium giant, holiday parade, parade balloons

Parades are such exciting events. Throngs of people suddenly turn up on the downtown city streets, toting lawn chairs and small children, all anticipating the same thing--the magic and excitement of the parade experience.

You can feel the anticipation in the morning air as step-off approaches... the floats are lining up, the bands tuning up, and somewhere around the block, the balloons are being let loose to rise slowly in preparation for flight.

I think the thing I like most about parades (aside from the giant balloons, of course), is the way all parade participants give themselves over to the fun with such wild abandon. Where else would you see grown men proudly sporting a multi-colored wig and a full face of paint? They're having such a grand old time, too. Events like America's parades give everyone the chance to be a kid again, to gasp in awe at the giant helium balloons soaring through the streets and to shout with amazement at that particularly amazing float. And that's just the crowd--parade participants get to play dress up, ham it up for their watching friends and family, and march with pride through the streets of the city they love.

We all need a chance to let loose once in a while, and I'd say that parade day is a great chance to do just that.

Coming to your hometown this Thanksgiving, Dynamic Displays' cast of giant parade balloons will help usher in the holiday season. Watch for us.

www.fabulousinflatables.com

Labels: helium giant, holiday parade, inflatable float, parade balloons

It's that time of year again--we're a month away from Thanksgiving, and parade and event coordinators everywhere are starting to remember the pressure from last year. Thanksgiving Day is the single most popular day for parades in the States, as many of America's cities seek to usher in the holiday season with some degree of fanfare and celebration.

Probably the most famous Thanksgiving Parade in America is the Macy's Parade in New York City, also one of the first parades to use giant helium balloons as part of the celebratory procession. In addition to New York, nearly every other large city across the country throws their own Thanksgiving Parade. Millions of people line their city streets annually, braving somewhat unpredictable weather to participate is what is now a firm American tradition--the holiday parade.

Dynamic Displays' stock of rental balloons can be seen in a number of Thanksgiving Day parades across the country, including Houston's HEB Holiday Parade, Chicago's State Street Thanksgiving Parade, and others. Some of our more popular choices include Jim Henson's famous muppets, Kermit the Frog and Miss Piggy, as well as a variety of Sesame Street's lovable characters, such as Elmo, Big Bird and Cookie Monster.

Check us out this Thanksgiving:
Chicago | Philadelphia | St. Louis | Houston | Detroit

www.fabulousinflatables.com

Labels: chicago, detroit, helium giant, holiday parade, houston, parade balloons, philadelphia, st. louis, thanksgiving

James Thomson, Dynamic Displays (retired), Windsor, Ontario

James Thomson is truly a dynamic individual, starting a business out of his home and growing it to an international supplier of inflatable balloons for the largest events across North America. In 2000, the Inflatable Advertising Dealers Association inducted James Thomson as their first Hall of Fame member recognizing his invention of the cold air inflatable as being the start of their industry as a whole. To note that inflatables of all types—helium, games and stationary—have made a most visible impact on the events industry as a whole is an understatement. Virtually every event in North America has some sort of inflatable featured either for sponsor visibility or as event decor and interactivity. This would not have existed without the creative genius of James Lorne Thomson. Jim Thomson's product has played major roles in eight Super Bowls, three Olympics, World Cup Soccer, PGA Tournaments, and countless parades and events worldwide. Jim Thomson's inflatables have become icons of the many local events that commissioned them—and his rental characters have brought these Ontario events to new heights. Jim retired in 2002 at the age of 70 following 40 years of tremendous contributions to the festivals and events industry in Ontario and around the world.
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from www.festivalsandeventsontario.ca

Labels: cold-air inflatables, helium giant, IADA, James Thomson

Dynamic Displays has come a long way since 1962.

I remember the days of typewriter tape and carbon paper—not necessarily with fondness, but certainly with some degree of nostalgia. Back then, the inflatable industry was just beginning to blossom, and Dynamic was not only riding on the cusp of progress, but was laying a lot of track too.

Acknowledged as the inventor of the cold-air inflatable, Jim Thomson was the first man to put a fan to fabric, eliminating many of the problems associated with the original heavy rubber balloons produced by companies such as Goodyear. Always a man excited by the promise of potential, Jim began Dynamic Displays literally in his backyard. He and his team contributed hugely to the development and refinement of Inflatable Costumes, Floats and the popular Helium Giant.

Where are we now? The industry has grown as large as its towering mascots, and parades are big business. We're still dedicated to innovation, and still defining what quality looks like.

So here's to progress—America, we'll see you on Thanksgiving.

http://www.fabulousinflatables.com

Labels: cold-air inflatables, dynamic displays, helium giant, history, inflatable costume, inflatable float, innovation